It’s here – The Colour you should wear for 2018. Elected by Pantone, The Colour Institute that nominates it’s pick for the coming year. ‘Ultra Violet’ or simply put ‘Purple’
The PANTONE® name is known worldwide as the standard language for colour communication from designer to manufacturer to retailer to customer.
I’m thinking this colour is decidedly more wearable to least year’s Kermit-esque ‘Greenery’.
Ultra Violet is described as “dramatically provocative and thoughtful”, the purple shade is said to communicate originality, ingenuity and visionary thinking that points us toward the future.
Ultra Violet has already made it’s way on the runway, Gucci’s Spring/Summer ’18 collection was brimming with purple under an Ultra violet strobe light, while the shade cropped up in menswear at Balenciaga.
As a colour, a lot of people stay away from for fear of gaucheness, so how can you incorporate this regal hue in real life?
- Incorporate it into separates like a knitted jumper or show stopping patent boots as shown.
- Look for patterned pieces that includes shades like red, pink and green – all super fun colours to pair Pantone’s chosen shade with.
- Use it sparingly as an accent – vibrant socks, a piece of jewellery, a handbag, finger nail polish.
- When I think of this colour I think of velvet, perhaps something velvet is a way to incorporate this rich colour into your world.
As individuals around the world become more fascinated with colour and realize it’s ability to convey deep messages and meanings, designers and brands should feel empowered to use colour to inspire and influence. The “Pantone Colour of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today” says the Vice President of the Pantone Colour Institute.
Thinking back to David Bowie, Jimi Hendrix bought the colour to the forefront of pop culture, not to mention Prince’s ‘Purple Rain’.
Inventive and imaginative, Ultra Violet lights the way to what is yet to come.
Historically there has been a mystical or spiritual quality attached to Ultra Violet, the colour is often associated with mindfulness practices where purple-toned lighting in meditation spaces is often used. Just another way of incorporating it into your life.
I am now off to search my wardrobe to see how this fabulous colour of 2018 can be incorporated in my life.
Don’t hesitate to be bold and send through any pics of you embracing this colour.
Until next time.
Yours in Style,