Good On You – Newly launched in September during Fashion Week – the new ethical shopping app!

First launched in Australia and now in New Zealand the Good On You App could help change the way Kiwis buy their clothes.

Ethical fashion is fast becoming a hot topic in New Zealand.  “As Kiwis seek more information about the clothes they’re buying they’re finding it challenging to determine just how sustainable or ethical brands really are” says the Lead Catalyst of Sustainable Projects, Bec McMaster.

The ethical app will provide ethical ratings for more than 350 fashion brands available in New Zealand.  The easy to use 5 point rating system is focused on a brand’s impact on people, the environment and animals.  Ratings are informed by reputable and rigorous third part industry certifications you can trust, like Fairtrade and the Global Organic Textile Standard.2

Good on You CEO Gordon Renouf says: “People are increasingly interested in where their money goes.  We want to help them choose brands that do good for our world.”

The app also tailors to people’s personal style, values and helps you find the closest retailer.  But most importantly, you can send a message to brands inside the app, congratulating them or urging them to do better.  This is a fashion activism!

Fashion is self-expression, and it can be much more than just looking great.  It can be an expression of our moral and ethical values via the products we buy.