What is the hottest colour to wear for 2017? I love the story behind the choice of colour, do ready on….
Every year since 2000, Pantone (The Colour Institute) has chosen a colour that reflects the current climate and it has historically influenced trends in all facets of design – architecture, interior décor, fashion, food and travel… the list goes on.
As you can see from the images on my blog the 2017 ‘Colour of the Year’ is a ‘green’ but it’s not just any old green it’s a particular green called ‘Greenery’ & it signifies beginnings : a fresh New Year, healthier food resolutions and growing vegetarian trends; grass and the outdoors during spring and summer.
Greenery is not a “green with envy” hue, unlike the green chosen green in 2013 which was Emerald and symbolized luxury. Greenery actually taps into the opposite: minimalism. Geenery was partly chosen by Pantone being inspired through a motto by fashion designer Vivienne Westwood; “Buy less, choose well, make it last” a concept that has also influenced one of Westwood’s collections. Some companies/brands have also started environmentally-friendly lines, often made with recycled materials.
There is a growing desire to reconnect with Nature and with what is real, and finding ways to disconnect from technology. “We need a break. We need to stop and breathe.” Greenery is about unity and community – connecting to oneself and others and Nature.
Appropriately Greenery was especially prominent on the runways at New York Fashion week, walking in various forms at Gucci, Kenzo, Bagelencia and Michael Kors. Designers were explaining how we live in this modern world where technology will exist, but there’s this need to turn to design to go to the opposite side, to Nature.
Along with the unveiling of the colour of the year, Pantone created a selection of 10 palettes pairing Greenery with neutrals, pastels, brights, deeper tones, metallics and even the two 2016 colours of the year, Rose Quartz and Serenity.
Ultimately, Greenery inspires us to think – refresh, revive, restore, renew, replenish, regenerate, rejuvenate, reinvigorate & re-oxygenate. Design is an outlet for all of these fresh beginnings and the yellow pigment in Greenery references the sun, the symbollic light that people need in these times.